Have you ever had an event replay that was seen by 126x more people than attended live?
Client Ascension experienced this with their Tampa 2023 mastermind.
Almost everyone is sleeping on event recordings.
But not Client Ascension.
Client Ascension streamed their 2023 event and pinned it to their Twitter feed.
So far?
19,700 views and counting.
On a 150 person one-day in-person event.
Plus I’ve seen that footage get used in other marketing material.
“But Elias, we don’t have a massive audience like CA does!”
Sure, not every event and session is going to get 19,000 views.
But… what if you could 2x the reach of your event without spending an extra penny by reposting the recording?
Marketing teams should be rushing to record every last bit of content at events that they can.
I want to emphasize that last point.
Reusing your recorded event content is free.
It doesn’t cost you anything extra to distribute that content on social media, in your e-mail newsletters, or on your website.
“But Elias, we have to edit it and chop it up and and and and and [excuses as to why we can’t just use the content we’ve recorded].”
No you don’t.
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Add some bookmarks to key sections
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Clip out memorable moments and re-post them (takes 5 minutes max per segment if you have someone who knows what they’re doing)
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Reuse the footage in your sizzle reel for your next event and crank the FOMO to 100
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Sell subscriptions to your replays, along with extra resources (become your own Netflix of Your Industry, like Julius has with events thru Boldpush)
But you can’t do any of this if you’re not recording your content.
By the way, speaking of memorable moment clips, I can take our replays, scan through them, and snip out segments in seconds. And post them to social media.
That’s what I do after every Extra Life stream we do.
Takes me 5 minutes to grab 10 clips for posting to social media.
Record. Your. Events.