Online Events

Leverage the Power of Engaging Online Events to Create Memorable Experiences for Your Community

Go beyond running just another Zoom call for your online attendees. Tractus works with you to develop and execute a plan to make your event memorable for your online audience.

Event organizers face a great challenge today. How do you make the most of your community’s time and money? An in-person event requires a huge investment. Attendees and sponsors are becoming more discerning.

They’re discerning because online events can be more profitable and memorable than in-person events.

Most event companies are in-person first. Tractus is different.

Our amazing clients use online events to bring their communities together. With our experience executing virtual events, we know what goes into creating an experience that keeps your community captivated.

Tractus makes sure your online event keeps attendees glued to their seats.

To execute a memorable, profitable online event, you need a solid plan of action. Our bespoke online event production and execution services make sure your online event is the go-to, must-see event that’s the talk of social media.

Here’s How we Work with You to Create Your Memorable, Profitable Online Event

1. Purpose & Goal-Setting We work with you to set the goals of the event based on it’s purpose. This vision document drives every decision and makes the purpose crystal clear to your exhibitors, sponsors, and attendees.

2. Event Plan We develop a master plan for the event. This is where we determine how, when and where your audience will interact with your speakers and each other. An agenda for pre-event, event, and post-event content is developed as part of this plan.

3. Event Technology We choose a platform that will host the online event. Our bespoke event platform allows for maximum virtual participation. Depending on your event’s needs, we may even build custom event technology for your event.

4. Promotion We work with your creative team to create social media posts, e-mail communications, advertising campaigns, webinars, and podcasts to make sure you get the most attendees to your event. This also includes your bespoke sponsorship package, designed to attract and retain top sponsors.

5. Communication Plan With the plan set, the location confirmed, and the high-level agenda ready, we prepare all of the e-mail and SMS communications to your staff, sponsors, exhibitors, and attendees. Everyone on your team will know who and when each email is going out, ensuring that no detail gets missed.

6. Rehearsals, Recordings, and Briefings In the weeks and days leading up to the event, we ensure that everything is in place for a successful event. We conduct rehearsals with your speakers, providing them with a crucial opportunity to tailor their content to your audience. Your volunteers and moderators will receive bespoke training sessions as well, so they bring the best out of your speakers.

7. Execute On the days of your event (pre, event day, and post), we work overtime to ensure everything runs without a hitch. We manage the event platform, technical support, and handle any issues that may arise during the event.

8. Post-Event Follow-Up As you get a good night of sleep, we make sure the follow-up emails go out to your audience. We get the analytics reports to your exhibitors and sponsors. We send the thank-you’s to your speakers. And we make sure everyone knows about your next event, no matter how large or small.

9. Event Wrap-Up and Next Event Planning After all the follow-ups are sent and all the feedback surveys are collated, we meet with you to wrap up the event. We discuss the feedback from your attendees, the analytics gathered from your event, and make sure your next event’s dates are set and communicated to your audience.